We wanted to wish Merry Christmas and Happy New Year to our clients in an environmental friendly way, letting them know how important they are to us. We collected the newspapers in which our ads were published. We took these pages and made envelopes of them. Then, we used the print proofs to make the cards. So each client received a personalized, hand made, completely recycled Christmas card and we also made sure that everybody received a campaign of his/her brand, one that he/she particularly liked. It was written on the card: “Of what we did together, we wouldn’t waste a bit. Greetings”. We wanted that each client could understand how important he/she was for and that each of them was unique, like every our card sent to them. Our clients were glad to receive our Christmas card and many called to thank us greetings saying how much they appreciated our work.
Agency: DLV BBDO
Creative Director: Sara Portello e Laura Pecoraro
Art Director: Gianluca Ignazzi
Copywriter: Giulio Brienza